Creative starvation
Not enough ad volume or variety to keep finding winners.
A Growth Operator for Online Stores Ready to Scale.
I'm Brian Porter. $100M+ sold online and still running my own 8-figure brand daily. I help ecom founders scale their company.
Brands I’ve built, led, and operated
over $40M in total sales; peaked at ~$10M/year.
grew $0 to $18M/year in sales in 18 months.
~$10M/year in sales.
~$3M/year in sales.
~$7M/year in sales.
a nine-figure brand; Head of E-commerce.
You Are Most Likely Stuck For One Of These Reasons
Weak business economics
Thin margins and low AOV that can't pay back what each customer costs (CAC vs. LTV).
No LTV creation
No upsells, second hero products, or subscriptions to bring buyers back.
Measurement blindness
No incrementality data, and no clear read on the KPIs that matter most.
Single-channel dependence
All your sales ride on one channel — one change away from a bad month.
Operational friction
Inventory, supply chain, systems, or hiring problems that slow everything down.
The Help I Can Provide
Paid ads
10+ years running Meta & TikTok ads at hundreds of thousands a month in spend.
Product & landing pages
Landing pages that match your ads, with ongoing CRO so more visitors buy.
Email & SMS
Flows and campaigns that bring buyers back for the second and third order.
Offers & pricing tests
Shipping thresholds, bundles, and price tests that lift order value.
Creative workflows
More ad volume, more ad variety, and the systems built to sustain it.
AI systems
Workflows that take the busywork off your team, so time goes to the work that moves revenue.
KPI reporting
One clear view of what's working, so you always know where the business stands.
Operations specialist
The day-to-day run right, so growth doesn't stall on execution.
Over $100 million in total revenue across his brands.
over $40M
Tuned In Tokyo — over $40M in total sales; peaked at ~$10M/year. CEO/owner.
$0 to $18M/year
Drip Creationz — grew $0 to $18M/year in sales in 18 months. Founder.
~$7M/year
KUTFTBL — ~$7M/year in sales.
I’m Brian Porter.
I’ve spent 15+ years running ecommerce brands. I was CEO/owner of Tuned In Tokyo, founded Drip Creationz and Reindeer Farms, and served as Head of E-commerce at Illuvium, a nine-figure brand.
I grow online brands the way I run my own — find what’s costing you sales, fix it in the right order, and scale what works.
Is this the right fit?
Great fit
You do at least $50K a month and have product-market fit. Growth has slowed, each new customer costs more, or ads stopped working as you spent more. You want an operator's eyes on the whole store — not another dashboard. You're an action taker, eager to learn and grow. No ego.
Not a fit
You're still finding out whether people want the product. You want awareness without caring about sales. Or you want a guaranteed revenue number — the audit shows you what's broken and what to fix first; it doesn't promise outcomes nobody controls.
Questions, answered
What is the free store audit?
An outside review of your store, the way a customer sees it: product pages, the path to checkout, your ads, and your email signup flow. You get the top 5–7 findings as a short report, with screenshots of your own store. It costs nothing, and we need no access to anything.
Do you need access to my store or my accounts?
Not for the free audit — everything it uses is public. The paid in-depth audit does use your numbers, and that access is view-only: you invite us in, you can remove us in one click, and we never ask for your password.
What does the full in-depth audit cost?
$1,999, one time. Everything in the free audit, plus your full ad account, funnel, email revenue, and conversion data — every finding and every fix, in the order to do them, in a written report your team can run with.
Who is this for?
Online brands already selling. Stores around $50K/month and up get the most from the audit; the monthly engagement fits brands around $100K/month and up with no senior growth person in-house.
What happens after I book my free store audit?
The booking page asks for your website and monthly revenue. We prepare your audit before the call, then walk through the findings and the fix order together. If it's useful, we can talk about the full audit or working together. If not, the audit is yours to keep either way.
Find out what's costing your store sales.
Free audit. No access needed. You keep the findings either way.
Get My Free Store Audit